I’m a CMO and startup leader, building and scaling consumer businesses for over 15 years. In my current role, I’ve scaled a global house of D2C brands 15x over the last 8 years, crossing $30M in annual revenue while maintaining profitability in a bootstrapped environment. My work sits at the intersection of brand and performance, translating business ambition into clear, data-driven growth systems that drive revenue, retention, and long-term value.

Early in my career, I led digital mandates for brands like NSE, Reliance Energy, Lodha, Mumbai Metro, WWE India, Hindustan Unilever, ITC, Yes Bank, and IPL, shaping their early digital strategies and delivering award-winning campaigns with measurable impact. My work has been recognised by BusinessWorld (40 Under 40), ET Now, Oracle, CMO Asia, and the World Marketing Congress, and featured across publications and podcasts.

Outside of my core role, I’m actively involved in the startup ecosystem as an advisor, mentor, speaker, and angel investor. As a Charter Member at TiE Mumbai and a Super Angel at D2C Insider, I work closely with founders on strengthening business fundamentals and scaling profitably. My D2C growth playbook is anchored in contribution margin discipline, strong ownership-led team cultures, and a relentless focus on experimentation.